Meet Aaron & Stacy Franklin

Aaron Franklin

Aaron portrait

Aaron is also the co-author of New York Times bestselling book, Franklin Barbecue, A Meat-Smoking Manifesto and Franklin Steak.

Aaron’s interest in barbecue started with the backyard cookouts that he and Stacy Franklin, would throw. They had no idea what they were getting themselves into when they opened up a small barbecue trailer on the side of an Austin, Texas interstate in 2009. Today, crowds stand in line for hours for a taste of his mouth-watering brisket. Franklin Barbecue has been celebrated by everyone from Jimmy Kimmel to Anthony Bourdain to President Obama. Aaron is the recipient of the James Beard Award for Best Chef and has also been inducted into the American Royal Barbecue Hall of Fame for 2020.

Stacy Franklin

Stacy portrait

Texas-born and entrepreneur at heart, Stacy Franklin began her career by working in her family’s snow cone stand at the age of thirteen. Fast forward and after several years working in restaurants, she is the co-owner and chief operating officer of iconic Franklin Barbecue. She has deftly crafted the operations of several successful businesses from conception to fulfillment including James Beard Award-winning Franklin Barbecue and Franklin Barbecue Sauce. In her own words, she humbly says, “I’m a problem solver and make stuff happen!”

Her skills at conceptualizing events and branding trends have opened doors for industry leaders to choose Austin for large-scale events. Her business acumen and drive to help others succeed have made her one of Austin’s most respected restaurateurs. Stacy spends her free time on the board of non-profit Les Dames d'Escoffier Austin. In 2020, The Franklins launched their backyard bbq pit line, Franklin Barbecue Pits.

They have also added their own line of charcoal, seasoning, butcher paper, and a collaborative PK grill to their growing list of offerings.

Masterclass: Aaron Franklin

Aaron Franklin teaches you how to fire up flavor-packed Central Texas barbecue, including his famous brisket and more mouth-watering smoked meat.

Sign Up!
Masterclass: Aaron Franklin

Buy Aaron’s Books

A New York Times best selling complete meat—and brisket—cooking education from the country’s most celebrated pitmaster and owner of the wildly popular Austin restaurant Franklin Barbecue.

Buy Now!


Franklin is proud to partner on Loro. This casual Asian smokehouse and bar brought to you by James Beard Award winners, Chef Tyson Cole of Uchi and Aaron Franklin is a truly Austin original. Loro Dallas and Houston coming soon!

Learn More

Hot Luck Fest

Created and founded by Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, this Texas-sized get-together is the true Austin festival experience blending world-class culinary talent and live music.

Learn More
Hot Luck Fest

BBQ With Franklin

Produced by


BBQ With Franklin, produced by KLRU-TV, Austin PBS, proves that barbecue doesn’t have to be complicated and it doesn’t take a lot of specialized equipment. In this 11 episode web series, BBQ nerd Aaron Franklin explains the steps beginning to end in creating delicious barbecue in your backyard.

Season One

Web Series


You Asked for it.
You got it.

Franklin Barbecue can now be shipped to your home anywhere in the United States. Get the best brisket in the known universe without standing in line. Come get some before it's sold out.

Sign Up For

Masterclass: Aaron Franklin

Aaron Franklin teaches you how to fire up flavor-packed Central Texas barbecue, including his famous brisket and more mouth-watering smoked meat.